Market Line Associates Services and Solutions: Technology

The Tools that Deliver

Market Line's software product suite allows financial institutions to have easier and more widespread access to their profitability and customer information, allowing users to take action, better understand and manage customer relationships.

MPower

MPower is a server-based data mart of account, product and customer profitability data. It allows you to leverage all of the input components to account-level profitability information - volumes and behavioral data with the outputs of the process - dollars of income and expense. And, it leverages that information along with a number of analysis fields to facilitate in-depth data mining and query capabilities.

Browser based, MPower can be a stand-alone operation at a financial institution or can provide multiple user access via an Intranet or LAN. Multiple security levels allow different users to view different levels of information and allow system administrators to limit access to potentially sensitive information.

MPower features several standard report templates that allow users immediate access to:

Product P&L Reports:
* by individual product
* by combination of products

Organizational P&L Reports:
* by branch, region, area
* by bank
* by line of business

Transaction Drill-down Detail Reports:
* by product
* by product within organizational unit

Fee Drill-down Detail Reports:
* by product
* by product within organizational unit

Profit Over Time Reports:
* by product
* by organizational unit

  

 

In addition, MPower has a variety of Ad-Hoc reporting capabilities that provide the user to analyze further on a number of account-level and relationship-level criteria such as:

* Demographic components - geo codes, age, income, home ownership, D&B information, etc.
* Behavioral - channel usage, profit decile or tier, delinquency, length of relationship, etc.
* Product related - open dates, maturity dates, LTV values, credit limit, etc.

eCRMview™

eCRMview™ is Market Line's deployment software that brings together key information to assist retail and commercial sales representatives in managing their customer relationships. It provides quick access to key dates and action items, customer and account details (including channel usage), profitability information, and reporting and analysis tools.

Browser based, eCRMview™ can be quickly deployed across an organization's Intranet without a large systems integration effort. Also, because all pertinent information can be viewed on one screen, it minimizes required training and promotes the efficient use of customer and profitability information. Multiple security levels allow different users to see their own information.

Providing a customer-centric view, and with its accessibility throughout the organization, eCRMview™ puts the right information clearly and simply in the hands of those that can use it to improve customer service, cross selling initiatives and profitability.

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