Market Line Associates - Solutions and Services

MLA's objective it to provide business users with the appropriate level of information to facilitate solving key business issues or needs. Those issues and needs can be as simple as timely reporting of key business metrics or as complicated as forecasting the value of customers likely to close their accounts. And, the needs can arise from a number of areas throughout the financial institution.

Executive management doesn't like it when they see different numbers on in-house reports that supposedly measure the same thing. They want the same numbers and performance measures utilized throughout the organization so they can monitor progress. Line managers are tired of not having timely evaluations of the relative success of various sales tactics. If they can't tell how they're doing, they can't determine what they need to change. Product managers are tired of making pricing changes without the ability to forecast the outcome to the bottom line or the potential impact on their customer base.

MLA's solutions provide for uniform answers delivered in a consistent manner focused on the specific need of the person with the question within the financial institution. We help institutions leverage their account-level, customer-centric profitability information to solve a variety of common issues. They include:

Executive or Line of Business Management	Retail and Commercial Line Management	Product Management	Marketing	Finance
Earnings Improvement Plans	Branch Profit Assessments	Product Re-Alignment Projects	Segmentation Development	Profitability Formula Audits
Line of Business Data Marts	Branch Closing Analyses	Deposit and Loan Pricing Models	Direct Marketing Target Selection	Risk Assessment Analyses
Line of Business Profit Performance Measurement	Preferred Customer Pricing Strategies	Product P&L Statements and Promotional P&L Statements	Channel Behavior Analyses and Customer Usage Indicators	FTP Production and Methodology Review
Private Banking Customer Determinants	Relationship Manager Pricing Models	Free Checking Analyses	Profit Tier and Score Development	Transaction Volume Analyses for Costing Projects
Incentive Compensation Plan Design	In-Store Branch Evaluations			Industry Benchmark Costing Studies
Industry Profit Comparison	Profitability on the Platform

Depending upon each organization's specific challenge, question or goal, Market Line will develop customized, actionable solutions to meet each specific need.

Market Line Associates Services and Solutions: Strategic Solutions

Solutions that Generate Results

Executive or Line of Business Management

Retail and Commercial Line Management

Product Management

Marketing

Finance