Market Line Associates Industry Studies: RPS

With Relationship Performance Standards, Market Line Associates enables you to quantify specific customer and product performance levels relative to your competition. Using comparisons based on "live" customer data, RPS makes it easy to know exactly where your financial institution stands relative to your direct competitors and the overall industry.

RPS provides normative data on an account, household, product and relationship basis. It establishes a national standard for hundreds of basic comparisons. Data elements are related to retail and commercial products and customer relationships. RPS is a leader in the provision of essential marketing information. These reports capture high-level customer information to facilitate strategic marketing and pricing decision-making processes.

RPS provides full color graphs and charts of your financial institution's performance compared toa national norm and includes such areas as:

* service and account cross-sell ratios,
* product mix comparisons,
* average balances,
* balance distributions,
* decile reports and
* interest rate and date opened distributions.

RPS analyzes the full range of financial products for retail and commercial customers, including:

* Checking Accounts,
* Savings Accounts,
* Money Market Accounts,
* Time Deposits (including regular CDs, Jumbo certificates and retirement accounts),
* Credit Cards,
* Secured and Unsecured Lines of Credit,
* Mortgages,
* Installment and Commercial Loans.

Learn more about:
RPS Applications
Sample RPS Reports

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