MLA Profitability Quiz

     

1.

 
Which products are typically the most expensive for a bank to offer?
 

A.

Credit cards and money market accounts

 

B.

Mortgage loans and checking accounts

 

C.

Consumer loans and savings accounts

 

D.

Overdraft protection and equity loans

     

2.

 
Which products are typically the least expensive for a bank to offer?
 

A.

Equity loans and money market accounts

 

B.

Mortgage loans and checking accounts

 

C.

Consumer loans and savings accounts

     

3.

 
In many cases, ATM cardholders use an ATM at a bank other than their own . . .
 

A.

more frequently

 

B.

less frequently

 

C.

about the same

   
. . . as they use their own institution's ATM for withdrawals.
     

4.

 
Free checking accounts are usually profitable.
   

True

   

False

     

5.

 
A customer comes to a bank with $10,000 to deposit. What is likely to be the most profitable account that bank can offer?
 

A.

Regular CD

 

B.

Savings account

 

C.

Mutual fund

 

D.

Money market

     

6.

 
Which of the following retail banking products are loss leaders?
 

A.

Money market account

 

B.

Individual retirement account

 

C.

Installment loan

 

D.

Jumbo CD

 

E.

Non-interest bearing checking account

 

F.

None of the above

 

G.

All of the above

     

7.

 
What are the top two sources of income for the typical credit card account?
 

A.

 

B.

     

8.

 
The primary source of income for a checking account usually is fees while the primary source of income for a CD usually is based on interest spread. Which account is more profitable for banks?
 

A.

Checking account

 

B.

CD

     

9.

 
Which of the following transactions costs the most?
 

A.

ATM deposit

 

B.

Deposit at teller window

 

C.

Direct deposit

 

D.

Electronic funds transfer

     

10.

 
Which of the following transactions costs the least?
 

A.

Payment by personal check

 

B.

Payment via ACH

 

C.

Debit card for point of sale purchase

 

D.

ATM withdrawal

 

E.

Withdrawal at teller window

     

11.

 
How many withdrawal and payment transactions does the average retail banking customer make in one year?
 

A.

Less than 150

 

B.

150 to 250

 

C.

More than 250

     

12.

 
The majority of bank customers do not contribute to their bank's profits.
 

A.

True

 

B.

False

     

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