Market Line Associates Services and Solutions: Industry Studies

Through the many profitability solutions performed over the past 18 years, MLA has built an extensive compilation of profitability information that can be leveraged to help financial institutions better understand their organization as well as their position in the market place. In addition, periodically Market Line petitions key leaders in the financial services industry to participate in normative analysis. Two key studies are CosTrac and R.P.S.

• R.P.S. - Relationship Performance Standards - is a robust universe of customer information from the top financial institutions in the country. Previous studies have included 40 million accounts and 26 million households representing a broad based sample of account holders in the US. The purpose of RPS is to provide banks with the ability to compare their performance metrics against the industry's.

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