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About Market Line Associates
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<< Delivering Results With Innovative
and Functional Solutions.
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Today's banking environment is a more demanding than ever before.
Increased competition. Sweeping legislative changes. Online banking.
Global economic challenges.
With an ever-tightening pull on your people, resources and margins,
it is more important than ever to maximize your ability to improve
sales, bolster service initiatives and strengthen customer relationships.
And it is a necessity to understand the economic drivers of your
business.
We understand. And we can help.
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We are Market Line Associates, a premier provider of financial
solutions based in Atlanta. Since 1986, we have designed strategies
that improve overall profitability by harnessing information to
address your current business challenges. We design these solutions
based on a solid foundation of accurate and thorough elements
derived from your own account-level data.
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Helping banks calculate, understand and use customer, account
and relationship profitability is our primary focus. Our
products and services reflect deep experience. Our proven
process yields actionable results and financial returns
quickly and reflects the true depth or our experience. Using
Market Line's integrated suite of products, our solutions
offer compelling improvements in financial performance-ensuring
a competitive edge in the marketplace.
Our Solutions:
· Increase overall profits using actionable strategies.
· Help you acquire, retain and maximize profitable relationships
· Increase product line revenue
· Help you understand what drives your costs and revenue
In fact, many customers see an increase of 30% in average
relationship profitability when partnering with us.
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Knowledge Based on Experience
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Founded in 1986, Market Line Associates began by
helping financial institutions in the design, development, production
and application of profitability and customer management solutions.
After processing 20 successful programs annually
for more than 16 years, Market Line has developed a wealth of
profitability data. With information based on actual data versus
theory, we can provide financial institutions with a reference
to complete, validate and compare their own profitability findings.
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The Market Line team is a unique pool of talent. Each team member
has an average of 20 years of experience in the financial services
arena representing such areas as line management, technology,
marketing, costing, risk management and client services. Our consulting
teams thoroughly understand the components of our solutions, and
are experts in applying them to marketing, line of business, finance
and other key areas within your institution. We are also pioneers
in database and data warehouse profitability conversions and re-engineering
projects.
Market Line has a distinguished reputation in the design, development,
production and application of account, customer and relationship
profitability information. Our solutions help financial institutions
improve their profitability. Our client base represents many of
the most respected national and international financial institutions
in the industry.
And, with our unique focus, Market Line delivers a level of assurance
that no other outsource partner can offer.
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